Netflix gets it

Quick shout out to Netflix, a company that just lost my business but gained my respect. And the two things only sort of have to do with each other. We have been a customer for years, but more and more find ourselves not using the service. Life is too complicated to watch a lot of movies (at least in our world), and we have rented and watched most of the series we wanted to see (it is so much easier to tune in for a half hour or hour program). So Netflix envelopes tended to just sit on top of our tv for months collecting dust. That, coupled with our decision to bite the bullet and get a DVR, led us to decide to cut back somewhere else and cancel Netflix.

To be honest we would have done it sooner, if not for me dreading the experience. Nothing against Netflix, but banks and other companies have for years conditioned me that even if the choice is a good one for consumers, it is never easy to say goodbye. So I imagined the worst. What a surprise it was then that when I went to Netflix.com and logged in to look for a number to call, I instead saw an easy link to cancel the service. They gave me a few options, and then did ask for the reasons we were saying goodbye (as any smart company would), but after that it was thanks for being you and so long.

Perhaps it is a little thing to ask for, but I was blown away by the ease of the process and the respect they show for their customer. The sort of respect is rare. And it won’t be forgotten. Netflix might not fit into our lives right now, but if that should change I would not hesitate to use them again. *

* Now watch, I have just totally jinxed things and one of the dvds I just put into the mail to return will get lost creating all sort of drama. Hope not.